Why is Branding as important as Marketing?
At the core, most marketing strategies (think SEO, content marketing or advertising) are meant to drive results and, more often than not, the results those strategies are trying to drive have to do with sales.
Which is great! If you want your company to succeed, you need to drive sales.
But branding takes a longer term approach. Branding isn’t the best solution if you’re looking to drive sales only. But it is the best solution if you’re looking to build brand recognition, drive positive brand sentiment, and foster customer loyalty, which is just as (if not more) important—and which, coincidentally, will have a major impact on your ability to drive sales in the long run.
So, when it comes to sales, think of marketing as a sprint—while branding? That’s more like a marathon.
While marketing and branding are different, they do overlap!
When selecting imagery, graphics or marketing materials your branding and marketing need to be inline with one another. When you choose your company colours and logo they must represent your brand, as well as playing a substantial role in your ongoing marketing campaign.
The crucial difference is that marketing is measurement and logical, branding is creative. The science of marketing is vital to business, while branding is not a science at all. This comes down to the idea that marketing is somehow not ‘creative’ by nature, while we believe that the strongest marketers are those that leverage creativity, while still having a strong understanding of measuring outcomes.
While creatives within branding, need an understanding of the actual of effects the assets have as a vital measurement of branding success.
With a combination of the two a branding and marketing company can create visual impact and a story that truly understands your business to put out marketing campaigns that yield real results and convert to both sales and the start of a long and prosperous customer relationship for your business.