0161 503 2120 |   hello@orangemediaco.co.uk

STRATEGY & LEAD GENERATION

STRATEGIC LEAD GENERATION

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Our strategic lead generation campaigns are a comprehensive marketing strategy, directly approaching your target customers under your brand. Why? Although maintaining organic campaigns like SEO and content strategies in isolation are beneficial in the long term, earning your ROI in a professional way is equally important. We have found the perfect formula, from straight old ‘lead gen’ through to brand building.

This is where Orange stand out; with our well researched campaigns you will receive quality opportunities. You’ll also have a strategic marketing plan that you will be able to utilise in line with our outreach campaign or internally within your business.

 You may have heard of the approach before, or at the very least received one of these direct sales pitches. We’ve found that a lot of other agencies will jump straight into your campaign, having guaranteed you a certain number of leads without understanding who your audience are, or what your business is about.

Our outreach campaigns are just the beginning, we employ strategies such as; data extraction, remarketing, pipeline management and much more. Or, we can isolate the most appropriate route for your sales infrastructure.

Our campaigns are entirely tailored to our client’s objectives, this means every lead we generate is tangible.

FILTERS TO CONSIDER, TO GIVE YOU AN IDEA OF HOW WE GENERATE SUCCESSFUL LEADS:

Company Size

Industry

Location

Seniority Level 

Title (current/past)

Time at Business

We work with you and discuss your requirements before the campaign begins, not only are we working to collate tangible opportunities, but we also need to understand your sales process and infrastructure so that we can work together harmoniously. Many of our clients wish to achieve the same call to action, typically being qualifying a lead to call, however should you wish us to achieve something different to this then that will be our objective when prospecting.

Some questions we ask during the consultancy stages, so you can understand our process better:

How are you set with new customer identification?

Do you need support with pipeline management?

How is your closing and follow up process including email communications with calls?

Do you need support with your marketing materials ensuring they are tailored enough?

We can review all of this, if you are a new business or an established company looking to reprice, remarket or reengage we can add serious value. We have seen a 400% increase in revenue implementing our tactics since last year.

OUR BLOG

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