A customised banner image reflecting your business branding looks smart and captures attention.
Include your first, last and middle names (if applicable). This is not the time for humerous references or nicknames!
This is the most important aspect of your profile! Be concise, creative and include key terms that make it easy for others to define your industry and your role. Customise this to your audience. A brief, simple headline signals that your profile is easy to read.
To make your profile more search friendly on LinkedIn, use industry specific keywords as this will help you to appear higher in LinkedIn searches. Proof read your summary and avoid abbreviations. Keep it formal and give potential customers a really good idea of who you are, what your experience is and how you came in to your role.
Education & Experience
This is your opportunity to show a prospective client the experience you have in your role and prior to your current role. Almost like a CV!
Less is often more in these sections. This is a good place to include a little more about your current company and what makes them unique. There is also the ability to add media, so you can link your company website or any content you think would support what you have said here.
Your profile is viewed up to 29 times more if you have more than one position listed in the experience section.
Always list your highest academic level in the education section, this will keep the section streamlined and provides an opportunity to impress viewers. You can also include activities you participated in while attending school or university.
LinkedIn now offers the opportunity to feature specific content posts, articles, links and uploaded media on your profile. Utilise this! Add the content you are proud of, and make sure your potential customer is presented with everything you offer.
Skills & Endorsements
This section is important as a reference, these are real people endorsing that you do in fact have these skills!
A potential customer may look here and see that marketing has been endorsed 10 times, helping them to feel confident in your services.
Users with at least five skills listed receive 17 times more profile views!
First impressions matter, see your LinkedIn profile as a business introduction. Consider an appropriate headshot inline with your industry and potential consumers.